Meet Shondra Shondra Gilstrap

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Balancing Babies, Business & Breakthroughs.

Shondra Gilstrap is a powerhouse brand architect, fashion industry veteran, and unapologetic disruptor who knows how to build from the ground up — and make it look good. She began her journey in fashion, launching SBLUXTIQUE in 2015 — a bold clothing brand designed for women of all sizes, styles, and stages. Over the years, she styled celebrities, influencers, and everyday women with the same purpose: to help them feel powerful in their presence.

But what started with clothes eventually evolved into calling.

In 2025, Shondra built something the world hadn’t seen before — and she didn’t do it alone. It was her daughters, Paityn and Presleigh, who planted the first seed. They didn’t just ask to start a cheer team… they dreamed it, spoke it, and helped design it. What began as a vision to support her girls turned into a bold movement: PWRHAUS ELITE CHEER, a tuition-free All-Star Cheer program created to give every girl a chance to be seen, trained, and celebrated — no matter their zip code or background.

That moment of faith sparked the entire PWRHAUS brand — now expanding into PWRHAUS Academy, PWRHAUS Dance, community events, and even youth programming across Texas. Built with God, grit, and glam, PWRHAUS became a household name — and the world took notice.

In December 2025, Shondra was featured on The Jennifer Hudson Show, where she shared how she left corporate America, overcame loss, walked through survival mode, and still turned her family’s story into purpose-driven success.

Now, through her personal brand — Shondra Gilstrap & Co. — she inspires other women to build boldly. Whether it’s through fashion, beauty, marriage, or motherhood, Shondra leads with realness, vision, and unstoppable faith. She also shares her everyday journey in The Juggle Journal, a behind-the-scenes look at how she balances entrepreneurship and motherhood in real time.

Shondra doesn’t just talk about purpose — she builds it.

From the runway to the mat. From her living room to the big stage.

This is what legacy looks like when it starts at home.